Performing an In-Depth Technical SEO Audit – When and Why?

SEO audit is a major deal for every website and SEO consultant. Well, we cannot deny the vital role of an in-depth SEO audit for a website. As a website owner or a consultant, you should where your website is going and how is it performing? For that, you need to conduct an in-depth SEO audit. An in-depth SEO audit is necessary to know the relevancy of your site. If you want to grow and boost your revenues, you should know about the performance of your online business. An in-depth SEO audit will boost your site’s ego and confidence. Or, you will know your weakness and you will be able to improve your site’s ranking after the audit. You will know what your next step should be in order to improve organic traffic and ranking.

Why Should you Perform an In-Depth SEO Audit?

However, the crux point here is that when should you start your in-depth audit? Well, if this will be going to your first in-depth SEO audit, then you might afraid of the process. But, we are here to answer your all questions. After reading this article, you will be able to conduct your in-depth SEO audit.

Once you know the process of SEO audit, you will be able to get rid of the bad habits of unpublished webpages and 301* redirect cough. After performing an SEO audit, you will be able to add value to your customers and users. You will be able to improve site recommendations for both short-term and long-term on-page SEO goals.

When Should you Perform an In-Depth SEO Audit?

When a client wants you to do his website’s SEO audit, or you want your website’s SEO audit, you need to do a little survey. Your survey should involve all social platforms a site is using. Your survey should include Facebook, Twitter, Instagram, LinkedIn, and all other social networks a site is using for promotion. You should prepare some compulsory questions before initiating the survey. The queries should be like:

1. What are the goals of the business?
2. What are the goals of social platforms, PR, and channels?
3. Who is the target audience of the website?
4. Who are the business partners of your site or your client’s site?
5. How often you update your website?
6. Do you have an IT department or a professional web developer?
7. Have you previous experience of SEO audit?

Well, if you are working as an SEO consultant, you should ask all of the above questions from your client. Or, if you want to do your website audit on your own, you should answer to yourself about the above-mentioned questions.

An in-depth audit needs 40 to 60 hours. The duration of the audit depends on the size of the website. The in-depth SEO audit contains the following parts:

• Technical
• Content
• Links

Technical:

The technical parts consist of crawl errors, indexing, and hosting.

Content:

The content contains keyword research, competitor analysis content map, meta description, pictures, and title tags.

Links:

The links include backlink bioanalysis, growth tactics, and ranking techniques.

When you start the SEO audit you will need the following documents.

• Google analytics tools
• Third-party analysis tools
• Google ads
• Any other search engine ads
• Webmaster tools and techniques
• Social media accounts and their performance
• List of all team members
• List of vendors and stakes

Some Significant tools for SEO Audit

Here are some tools you can use for SEO audit.

1. Screaming frog
2. Integrity tool
3. SEO browser
4. Moz
5. BuzzSumo
6. Deep Crawl
7. Copyscape
8. Google tag manager
9. Pingdom
10. Bing Webmaster

You can do the SEO audit on your own by the use of anyone's audit tool. It will help you to identify the duplicate content and any other flaw in your website.